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White Papers on CRM, SFA & Marketing Automation

Customer Relationship Management: Great Investment or Huge Expense

A Customer Relationship Management (CRM) technology implementation is probably no the ‘silver bullet’ you are expecting. Too many users complain of a never-ending stream of updates, under-utilization, and a general postponement of the return on investment that you expected. It’s not technology or which CRM package you choose that’s the problem.

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Sales Forced Automation

Has your company recognized the need to become more customer-centric? To think outside-in instead of inside-out? Many companies have made that decision, at least by words. The proof comes from deeds or actions. For a number of these companies one of the first steps in their attempt to change is the belief that software tools are necessary to make this transition viable. While this may be true, it is not necessarily the best first step.

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White Papers by Topic/Category

Select the topic of interest from the topic areas listed below. You will then see individual papers and a brief synopsis of each paper which can be downloaded.

  • Advertising
  • Analytics
  • Brands/Branding
  • Business Management
  • Competitive Analysis
  • CRM & MSA
  • General Interest
  • Innovation
  • Marketing
  • Marketing Management
  • Marketing Operations
  • Market Research
  • Marketing ROI
  • New Product Issues
  • Pricing
  • Promotion
  • Process Management
  • Public Relations
  • Sales
  • Sales Management
  • Sales Operations
  • Strategy
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