Knowing how you’re doing is the first step towards improving. To help you improve we have developed (and are continuing to develop) low-cost, high value, functional analysis tools. All of our analysis tools are based on a process view of the activity being analyzed.
These analyses take about 10 minutes for you to complete. They do not require that you provide proprietary or confidential information about your company. Once completed we will provide you a confidential report via email usually within 48 hours. Functional analysis tools currently available are listed below.
Each analysis report is priced at $197. You can complete the entire analysis questionnaire before you have to pay, so if you have any doubts, we think most (if not all) will be eliminated by the questions we ask. No strings or hidden charges are involved. And besides, once you see how effective our analysis tools are, you may be impressed enough to want to do more with us.
These analysis tools are only as accurate as you are honest with your answers. If you want a valid report, be brutally truthful with your answers.
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Marketing Communications Effectiveness Analysis
This Marketing Communications Effectiveness Analysis is based on a process view of the Marketing Communiciations function. This Analysis can be used to understand the effectiveness of your complete marketing communications function or just your advertising function.
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New Product/Service Introduction Effectiveness Analysis
This New Product/Service Introduction Effectiveness Analysis is based on a process view of the Marketing function specifically as it pertains to the introduction of new products or services. This analysis can be used to understand the effectiveness of your new product/service introduction process.
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Innovation Effectiveness Analysis
This Innovation Effectiveness Analysis is based on a process view of innovation and what makes companies consistently innovative. This Analysis can be used to understand the effectiveness of your innovation process.
Take the Innovation Effectiveness Analysis
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Marketing/Sales Alignment Analysis
If your Sales and Marketing functions get along as if one was from Mars and the other from Venus, you have a classic alignment disconnect. You’re not alone; it’s a problem companies have been grappling with for decades.
How to resolve the disconnect.
We take a process approach to understanding the disconnects between your Marketing and Sales. Unlike other, more common approaches, this can uncover the root causes of these problems in your organization and allow you to fix them.
Use our Marketing/Sales Alignment Analysis to help you get to the real issues. The questions you’ll answer in this unique, process-based Analysis are comprehensive in nature and require you to involve your Marketing or Sales function. If you don’t involve those functions, you won’t be able to answer the questions well enough to receive a valid report.
Which analysis is right for you?
Your company is involed in a complex sale. If you are B2B or the ultimate user of your goods or services is is sold via a multi-step sales process that involves an opportunity pipeline, then you should take the B2B Marketing/Sales Alignment Analysis
Your company’s products or services are used by consumers Whether consumers buy directly, through channel, or are a so-called one-call close. Take the B2C Marketing/Sales Alignment Analysis