Outside Expertise

Our solutions to improve marketing/sales results, whether focused on a single activity or the entire function, start and end with a process in mind. Whether you need help with your sales process, your marketing process, or just a specific activity within those functions, we can help you gain better results because our approach is process-based not technique or activity-based.Whether your goal is to improve revenue or deal with increased pressure for ROI or accountability in marketing or sales functions, we can help in many areas including:

• Marketing strategy development
• Marketing’s role in new product development
• New market entry
• New product introduction or re-introduction
• Positioning and differentiation, branded or otherwise
• Channel strategy and tactics
• Marketing/Sales integration to improve results
• Demand creation strategies including direct marketing, e-marketing, brand creation and positioning, and traditional mass marketing methods
• Sales process design including linking inside sales with outside sales and team based sales models
• Web-based Marketing that links find-ability to sales

Improve Your Marketing Results

As a marketing executive or manager, you’re under pressure to improve results, demonstrate accountability, justify budgets and deal with an ever-increasing array of options to engage new customers, retain existing customers and grow your company’s share of the customer pie.
Our approach uses proven process management methods to help you create sustainable, manageable and continuously improvable results.

If your challenges involve marketing performance:
We can help you…

• Demonstrate Marketing accountability or Marketing ROI
• Develop, deploy or making better use of Marketing metrics
• Understand and improve how you use analytics
• Create or improve your Marketing dashboard
• Improve your marketing processes
• Resolve disconnects with your Sales department

If your challenges focus on specific responsibilities:
We can help you…

• Create an effective Marketing strategy
• Make your company more customer-centric
• Develop or execute a more powerful new product launch or go-to-market plan
• Create a more successful web-based marketing approach
• Introduce Social media into your marketing mix or improve the ROI of your current efforts
• Take your Marketing Operations function to the next level

Increase Sales Efficiency & Effectiveness

As a Sales executive, you’re always under pressure to improve results, justify budgets and deal with an ever-increasing array of competitors.
Our approach uses proven process management methods to help you create sustainable, manageable and continuously improvable results.
We can help you…

• Design or improve your sales process for better results
• Move your Sales Management into the 21st century
• Create more effective sales compensation plans
• Develop or tweak your channel strategy
• Add an effective inside sales approach to your existing sales toolkit
  (or improve the one you have)
• Objectively evaluate appropriate CRM/MSA tools to meet the needs of your sales process
• Make your sales people better presenters
• Train your sales people
• Take your Sales Operations function to the next level

To find out how we would approach your specific needs:
Call us at 408.828.4507 or e-mail info@customermfg.com