Grow Your Revenue
Our solutions, whether focused on a single activity or the entire function, start and end with a process in mind. Whether you need help with your sales process, your marketing process, or just a specific activity within those functions, we can help you gain better results because our approach is process-based not technique or activity-based.
Three Ways We Can Help Get You Started:
About Customer Manufacturing Group
We are usually asked where our name comes from. Back in the late 1990’s we began to realize that our approach to growing revenue for our customers was to think about marketing and sales as a process to produce something … loyal, profitable customers. By viewing this effort as a “manufacturing-like process,” our name became obvious … at least to us.Customer Manufacturing Group helps companies convert their marketing and sales activities into a consistent and measurable System to Manufacture Customers. A successfully implemented Customer Manufacturing System increases sales while reducing the cost of selling.
Customer Manufacturing Group Principals are highly experienced business professionals who have spent years working within areas of specialty in marketing, sales and operations.
Our clients vary in size and industry but share one common goal—the desire to gain a competitive advantage by growing faster than their market.
We Make Processes Uncomplicated
We assist you in using proven methods and tools to increase sales, develop more successful new products/services, and be more effective in your marketing and sales activities . . . while lowering your costs. We call our approach the Customer Manufacturing System.
If you want to understand how to gain and exploit a competitive advantage through the application of process management to marketing/sales, we are the thought and implementation leaders in this area.
In fact, we wrote the book on it.
Buy Value Acceleration on Amazon
The most recent edition was published in January 2018 and contains new and updated content.
How We Help You
No matter what your responsibility within your company’s marketing/sales organization, you are under competitive and market pressure to help produce more customers, increased revenues, and greater profits. Oh, and let’s not forget brand strength and company positioning.
Your marketing/sales strategy and execution must be producing a steady stream of top line results for business growth. Do they?
And if you work within Marketing, conversations about Marketing Performance Management, Marketing Accountability and ROI are becoming commonplace. If you work in Sales, results have always mattered, but those results have generally just been sales revenue focused.
Whether your responsibility is for just one piece of the marketing/sales process or the entire process, we help you transform your marketing/sales activities into a smooth, predictable, accountable process. In our terms, we help you create a marketing/sales process that “manufactures” customers as smoothly and reliably as well-managed companies manufacture products. A System for Manufacturing Customers, if you will.