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Beyond Google Quick, Low-Cost Research Using the Vast Hidden Resources on the Web
Learn and Set Up Your Own Web-based Research and Intelligence Center
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This Accelerator Group will show you how to find and access the vast array of information and research resources available on the Web. While a Goggle search will get you some information about most business issues, it really only scratches the surface. The Web is full of "hidden" or less well-known resources that are available for you, either for free or for very low cost.
Who Is This Group For?
This group is designed for anyone who has to research business issues or gather business data. It will be useful to researchers, product managers, program managers, and implementers in marketing, product development, competitive analysis, market research, and the like.
What Is This Group Going To Do/Learn?
You will learn what types of information are easily available on the Web. You'll learn where to look for various types of information. You'll learn about various fee-based resources and what they contain (although you won't be required to use and pay for them.) And you'll put it all together with a job-relevant project that uses these resources.
Apply to participate in this Accelerator Group.
This Group has 10 sessions over 14 weeks.
There is advance preparation prior to Session 1.
Outline
Session 1: Getting up to speed
Overview of your customers, your competitors, and your company. Description of your market research and competitive intelligence requirements. Assessment of how you currently use the Web for information gathering.
Session 2: Filling in the picture
Considering the difference between primary and secondary research. Discussing types of market and competitive research information available on the Web, comparing content, quality, cost, and accessibility. Assessing the benefits of Web-based resources.
Session 3: Focusing on what is needed for success
Identify and prioritize topics that your project might address. Choose the top three. Putting the center's framework in place. Describing the building process.
Session 4: Market and competitive research information
Covers types of resources. Which is most appropriate for various situations? Optional guided Web tour can be scheduled.
Session 5: Financial information
Covers types of resources. Which is most appropriate for various situations? Optional guided Web tour can be scheduled.
Session 6: Product and technology information
Covers types of resources. Which is most appropriate for various situations? Optional guided Web tour can be scheduled.
Session 7: International and Emerging Market Information Sources
Most organizations today needs information about markets and competitors outside the US. What Web-based resources are available for China and India, and emerging markets such as the Eastern European countries?
Session 8: Tools
Finding the best search engine for the job, "keeping found things found," and staying up-to-date but not overwhelmed can make or break the research center. Searching, organizing, and updating tools are essential for a practical, easy-to-use center.
Session 9: Putting It all Together
Combine topics and tools. Decide what to keep. Revisit organization. Identify holes. Decide on maintenance plan.
Session 10: Extending the Center's Value
How the research project both answers the research question and leads to strategic direction.
Fee
The fee for this Accelerator Group is $900. Payment is by credit card prior to the first session.
Schedule
The next Group start is planned for early 2008. If you are interested in that Group, please click the link below to apply.
Apply to participate in this Accelerator Group.
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